Top Benefits of Using Business Cards

Every business owner needs to realize the tremendous importance of using Detroit Print Shop to promote their company and gain a competitive advantage in their niche. Even if you don’t have your own business, but you are trying to stand out in the crowd and start a successful career, business cards could prove extremely useful.

Ann Arbor Business Cards – A Competitive Environment

The business environment in Ann Arbor is quite competitive, with more and more people opening their own small business or shop. More and more business consultants are helping companies to get top local rankings and get a name for themselves in the community.

The city of Ann Arbor, with a population of 113,934 and many tourist attractions, is one of the best places in Michigan for small to large corporations to establish their business. The home of the University of Michigan, Ann Arbor attracts hundreds of thousands of tourists from all over the world on a yearly basis. From nationally renowned festivals to off-the-beaten track performances, Ann Arbor events are sure to suit any taste. The largest attraction is the University of Michigan which a World-renowned institution of higher education. The City of Ann Arbor not only thrives off the University, but is centered on the high technology companies that are typically started by graduates.

Ann Arbor is also well known for its wide variety of top-notch restaurants available. You can choose almost anything in order to please your taste buds, from a falafel wrap at Pita Kabob or a delicious chicken tortilla soup at Le Dog to a slice of veggie pie at the well-famed NY Pizza Depot or a smooth cup of coffee at Ayse’s Turkish Café.

Reasons to Use Business Cards

Because Ann Arbor is both a great city to visit and a competitive business environment, companies and individuals who want to capitalize on these growing trends should try to make the most out of their business cards. Business cards are considered a very smart investment option. Some of the reasons why you should make your own business cards are:

• Sets you Apart: if you are unable to make a first good impression, a high quality business card may help you leave a lasting one. Furthermore, with an increasing number of companies in Ann Arbor, Detroit Print Shop can give you the best option to design your own personalized business cards, you can choose a design that can make you stand out in the crowd.
• Gives you Credibility: business cards will offer trustworthiness, reliability, and honesty. Whether you are a company or an independent contractor, a business card promotes you as being genuine.

Detroit Print Shop can help you leverage the benefits of business cards in order to set you apart from your competition. Contact us and you may be able to improve your brand image, permanently.

Grand Rapids Business Cards – Tips on Choosing the Right Size and Design

You don’t have to be Steve Jobs or Seth Godin to understand the tremendous importance of business cards. The truth is that any average Joe who has his own small business can quickly stand out in the crowd by choosing the right business card size and by using a mind-blowing design for his business cards.

Why Grand Rapids, MI?

Business owners looking for Grand Rapids business cards should realize that this is a win-win situation – promoting their businesses in Grand Rapids, MI. The fact of the matter is that this city is a haven for small businesses due to the large number of tourists who come here every new year. Some of the most famous tourist attractions include the Public Museum, DeVos Convention Center, Frederik Meijer Gardens & Sculpture Park, Heritage Hill Historic District and of course La Grande Vitesse.

What few people know is that ArtPrize, Grand Rapid’s main event, is the world’s richest open art competition. Moreover, this city features over 28 public golf courses, complemented by a lot of places to eat (Stella’s Lounge is considered the best place for eating burgers in America, while HopCat is the 3rd most famous bar on the planet). For more fun facts about Grand Rapids, visit http://www.experiencegr.com/about-grand-rapids/facts-trivia/.

Things to Consider when Choosing your Business Cards

If you choose to invest in Grand Rapids business cards in order to promote your company and entice those tourists who can as well be your customers, there are a few points you should take into consideration before ordering your business cards.

• Choose the Right Size

First of all, make sure you choose the “standard” size used in Michigan. In most countries, including the United States, the standard size is 3.5 inches by 2 inches. You can always go with a non-standard size, but only if you want to attract attention and stand out in the crowd. Nevertheless, it is still recommended to play it safe.

• Go Big

In the world we live, most companies have less than a second to make an impression. Hence, it is very important that your business cards to represent your company and leave a good impression. While a reputable company can go with a simple, old-fashioned look, a brand new business hoping to be perceived as creative and innovative should strive to stand out of the ordinary and choose unusual font sizes, unusual card-shapes and various color combinations.

• Make it Perfect

Make sure your Grand Rapids business cards look flawless. For instance, ensure that you don’t place text over images, use simple images, avoid shading & underlining and make sure the contact information is legible.

Bring Detroit to Life with Color Postcard Printing

The city of Detroit has a lot to offer. The culture, history, and diversity of our city are what have made it a popular venue for musicians, politicians, artists, and businesses looking for a central location. If you’re one of those businesses, what better way to bring Detroit to life than ordering color post card printing from Detroit Print Shop? Show the rest of the world what Motown looks likes through your eyes and let everyone know we’re alive and well, thriving and prospering like the Motor City of old.

Color post cards can show the Detroit skyline, famous landmarks, or any picture of you or your company that you want to mail out to customers and prospects. They can portray a product or show a service being done, whatever you feel might get the point across. If you want us to make a full color post card with your favorite pet on the front, we can do that too. We’ll use our cutting-edge offset printing process to produce the finest color post cards you’ve ever see.

Color post cards can go in either direction. You can use them to send out as a mailer to all who have an interest in your products and services or you can have your outside salespeople leave them on doors and in mailboxes while they’re canvassing the neighborhoods of greater Detroit. The hit rate on these return to sender post cards is a lot higher than what you see when you just leave a business card.

How would you describe your business in just a few words? Tell us and we’ll capture that description with a full color picture on a post card. Want to capture a memory from your latest vacation and send it to all your friends? Color post card printing from Detroit Print Shop can do it for you. Our cards are affordable and top quality all at the same time. Where else are you going to find something like that?

When you’re using color post cards, you’ll want to make sure there’s a code which will track a response and identify the customer as a prospect from that particular campaign. You can ask that customers call in, email, log in to a website (make sure you have a code entry feature), or mail the card back to you. Color post cards are one of the most diverse, effective, and affordable forms of advertising you can buy.

Club Flyers – Choice for the Entertainment Industry in Detroit

The rich history of musical superstars in Detroit has made this city a haven for local artists on the rise.  The need to self-promote solo artists and bands has many artists looking for the right marketing solution, one that won’t cost a fortune.  Club Flyers are a great way to promote, a small investment that goes a long way. A killer design for your club flyer makes all the difference in the world, but it’s the printing that brings the piece to life. Our printing process gives us the ability to create something that will come alive when you place it in someone’s hands. They will feel the power of the music just by looking at the image we create to portray you.

Club flyer printing should be done on high gloss paper stock in full color. The durability of this material makes the flyers easy to store and gives the recipient the option of passing them on to someone else once they’ve viewed them. A normal paper flyer on lighter stock will smudge or get destroyed on the first pass, but high gloss heavy stock can bring you multiple responses. They are highly effective for distribution in congested public places like bars, restaurants, and nightclubs, the types of venues where you’ll find those who want to hear your music and catch your act live.

Detroit has produced some of the greatest artists in music for generations. From Motown to hip hop, our musical culture is as diverse as it gets and the stars are still coming out on an almost daily basis. Kid Rock passed out club flyers for over a decade before producing the first of his first top ten albums. Eminem washed dishes for five years while passing out club flyers to promote albums you have most likely never heard. Even Madonna, though not a pop musician until she moved to New York, passed out club flyers promoting her local dance group from Bay City.

In the 50’s, 60, and 70’s, when Detroit musicians were bringing the Motown sound to the rest of the world, club flyers were not what they are today. The modern print process we use now can give you vivid flyers that will come to life and show the city of Detroit exactly what you have to offer. When you pass out any item that promotes your act, your band, your event, or your business, you want it to be something that immediately attracts attention and tells your story in a single glance. That’s what our club flyers do and you can have them for a lot less than you might think.

Tips on How to Choose an Ornate Background

The design element is crucial to any project regardless of whether it is a web site, print project or blog. One form of design that has been in existence for quite some time and often causes some confusion, is ornate patterns. So what exactly does it take to create a sound and beautiful ornate background? Here are a few tips.

First, it is vital to consider how it blends into the overall design – you should consider the overall color scheme. When downloading a pattern of some sort, there is no need to be leery or hesitant to edit and touch up the template. You are far better testing with the various color schemes to make sure it fits your purpose. A tight color scheme will drastically enhance the quality of the project.

The next area to focus on is the connotation of the pattern. It is of utmost importance the connotation of the pattern matches the overall theme of the project. After determining the primary imagery and feel, then you will be able to determine what kind of ornate is best to complete the design.

As mentioned above, few actually understand how to use ornate background effectively.  There are times when an ornate background is necessary and other times when it should be excluded all together. Think about the context and overall theme of the project. Does it fit the scope of the project or would it look better without an ornate background?

The final tip to take into consideration when choosing an ornate background is depth. The straight texture of this design technique is a starting point. However if you really want to choose something that will take the overall design a step further, you need to add depth to create a more intriguing and appealing visual aspect.

When used appropriately, an ornate background can do wonders for a web site, print project or blog. Just make sure to follow the tips listed above to ensure all goes smoothly.

For help choosing the perfect ornate background for your next project, call on the experts at Detroit Print Shop.

4 Tips for Promotional Printing

How you go about promoting a business can determine the kind of success you will achieve. Most niches are extremely competitive today therefore, it’s very important to separate yourself from the crowd. Promotional printing do this, but it is vital you understand most of the details. Therefore, here are four tips to take into consideration to use promotional printing without breaking the bank.

First and foremost, you must have an aesthetic design that captures viewer attention. Regardless of whether it is abrochure, postcard, or something online, the design needs to be visually appealing. Using bright colors that stand out with graphics that are well balanced and intriguing will make a world of a difference.

Next, focus on the text that is within the promotional print. Graphics will visually appeal to people, but content will make a sale. It is vital you are short and to the point. Your goal is to get people to go to your web site, give your company a call, or do something to find out more information – a call to action. Give people just enough information to where they will want to find out more about your business.

Promotional printing can quickly become expensive if you are not careful. There are numerous aspects that must be taken into consideration when it comes to determining a final price for the print job. Everything from the size of the order, to the amount of color used, all affect the overall price.

Something else that you must consider is the paper quality. Think about how many copies you will be printing. If it is a reasonable, go with a better quality paper as this will bode well with the recipient. It shows that you really care about the product or company you are promoting. But if you need to print thousands of copies, this can quickly affect the overall price of the project.

This brings us to the last tip for cost effective and efficient promotional printing; print in bulk when possible. When printing through a professional company you will find most offer significant discounts for bulk orders. In the long run it can save you a great deal of money to pay upfront for a large order of promotional print.

Flyer Layout Tips

For an attractive and effective flyer, good design is a prerequisite – a good choice of colors, fonts, and graphic elements are essential.  However, it is the layout that ties everything together and allows you to effectively communicate the message.   Here are some simple flyer layout tips.

Determine the best size of your flyer. The overall flyer design depends on how much information you would like to communicate.  Although a flyer typically has a page size of 4”x9”, it can range from a single page, single sided to tri folded, double sided layout.  It is important to decide how many graphic elements you intend to use along with text information, coupons, replies, notes, etc.

For each page, you should try to make it as easy as possible for the reader to view and understand the information.  Use a strong headline at the top of the page followed by a graphic element in the middle.  If this page has contact information, make the text size larger than other text information on that page.

Readers typically scan flyers, therefore make sure “white space” is plentiful.  Keep your paragraphs short and the sentences crisp.  Break up longer text with pictures or graphics.

Do not overuse font styles.  You should limit the font styles to no more than two.  You can bold or italicize fonts to emphasize certain points.   However it has been shown that if you use more than two different font styles, the piece becomes more difficult to read and could be judged as unattractive.

Keep your flyer simple.  Make efficient use of text and eliminate unnecessary wording.  If you need to use more space, consider adding attractive graphic elements.   Again good use of images or graphic elements can often tell your story much more effectively than a extraneous words.

An effective flyer layout should contain three 3 key elements:

Get Attention. A strong headline or graphic is usually the best way to do this.

Create Desire. Make the person reading this want to read or review it.  You want the people to be interested in the information and promote a desire to take action.

Call to Action. You want the person to take action after he/she reads the flyer.

In summary, an effective flyer layout is essential to making best use of space, graphics and text.  Make sure you follow the guideline of grabbing the attention of the reader, create desire to take action, and promote a call to action.  If you follow these simple tips, you will be well on your way to designing a successful flyer.

For all of your flyer and business printing needs, please visit Detroit Print Shop.