Integrate Brochures and your Online Presence

When printing marketing materials, don’t forget to include online contact information.

Sometimes in the frenzy of trying to design a brochure or other marketing materials, key information is left out, which can result in missed opportunities with some potential customers.

Because online research and social networking are becoming more and more a part of the consumer buying cycle, it’s vital that you are available online. But once you’ve built a website, and created some profiles on popular networking sites like Facebook and Twitter, it’s important to let your “offline” contacts know they can also find you online.

A great way to do this is to include online contact information on marketing materials like brochures. This contact info will vary depending on how you’ve chosen to market online, as well as how your target customer uses the internet.

In general, though, including the following is a great start:

1. Website URL and Contact Email
2. Blog URL (if different from main website)
3. Twitter Account Name
4. Facebook Info (could be a profile, a business page, or a group)
5. Signup page for online / email newsletter (if not easily accessible from website or blog)

Integrating your online marketing efforts with those you’re using offline will ensure that you get the most out of every marketing dollar.

Business Cards: Your Tickets to Success

Don’t let your business cards just sit in their shiny case.

There is nothing more convenient when it comes to advertising than business cards. They are small, about the size of a credit card, and fit right into the wallet. Though small, they can be a very persuasive advertising tool. Many people will pick one up if they see them, and chances are they will slide a card into their pocket or wallet. You can easily slip a card in with a purchase or leave them in various other businesses such as restaurants.

Business cards are tickets to success. Do not leave your successes to chance. Be intentional about telling people who you are and what you do. Visit the Detroit Print Shop online for ideas and easy ordering.

Design your business cards with your customers in mind. Why do they come to your business? What is it you offer that they want or need? These are things you should consider when you are making decisions about what you want your cards to say and what you want them to look like.

Find a way to integrate both an image and the necessary contact information that a customer needs. Your card should be a tool in the hand of the customer, like their calling card, and a link between you and them.

The Right Decision When it Comes to Printing

Being frugal is a key element today with the high cost of living, but sometimes cutting corners in the wrong area can deliver the wrong message, regardless of the savings.

A good example is printing. With the ease of computer use and the inexpensive color printers more people are printing their own business cards, invitations and flyers. But the downside is the quality can almost never compare to that provided by your professional printing company.

The same advances in printing techniques and inks allow your professional to reduce cost, increase efficiency and deliver a high quality product in just days.

Knowing how to put together the best combination of paper stock, letter fonts, colors and design is the forte of printing professional. The result is a quality product that presents the impression you want with your friends, business, and clients.