Business Cards: Your Tickets to Success

Don’t let your business cards just sit in their shiny case.

There is nothing more convenient when it comes to advertising than business cards. They are small, about the size of a credit card, and fit right into the wallet. Though small, they can be a very persuasive advertising tool. Many people will pick one up if they see them, and chances are they will slide a card into their pocket or wallet. You can easily slip a card in with a purchase or leave them in various other businesses such as restaurants.

Business cards are tickets to success. Do not leave your successes to chance. Be intentional about telling people who you are and what you do. Visit the Detroit Print Shop online for ideas and easy ordering.

Design your business cards with your customers in mind. Why do they come to your business? What is it you offer that they want or need? These are things you should consider when you are making decisions about what you want your cards to say and what you want them to look like.

Find a way to integrate both an image and the necessary contact information that a customer needs. Your card should be a tool in the hand of the customer, like their calling card, and a link between you and them.

The Right Decision When it Comes to Printing

Being frugal is a key element today with the high cost of living, but sometimes cutting corners in the wrong area can deliver the wrong message, regardless of the savings.

A good example is printing. With the ease of computer use and the inexpensive color printers more people are printing their own business cards, invitations and flyers. But the downside is the quality can almost never compare to that provided by your professional printing company.

The same advances in printing techniques and inks allow your professional to reduce cost, increase efficiency and deliver a high quality product in just days.

Knowing how to put together the best combination of paper stock, letter fonts, colors and design is the forte of printing professional. The result is a quality product that presents the impression you want with your friends, business, and clients.

Post Cards: Say it Simply

Communication that can go both ways.

What have you done lately to keep in touch with your customer base?

What methods do you use to inform customers of sales and promotions?

How do you attract new customers to your company?

What are you putting in their line of vision to draw them to you?

Consider having the Detroit Print Shop print you up some helpful post cards that are geared to bring in the business. For a minimum price, you can have simple, but effective cards printed and mail them for less than fifty cents. Mail one to past customers to announce sales and to attract new customers.

The way to attract new customers is with very effective post cards. This means a lot needs to be said in a little space, say it simply. It is possible to say it all, if you do it creatively.

Creativity is the key because you do not want your card thrown away with the junk mail. You need a great image on the front that encourages curiosity and enough words to get your point across. Let the Detroit Print Shop team help you decide what will be the most persuasive. They know the better your advertising scheme is the more printing you will need done.

Offering promotional mail is a benefit to those customers who are faithful to come to you when they have a need of what you have to offer.

Communication is a two-way street. You can also include business reply postcards with other marketing materials, such as inside brochures, or tradeshow flyers, to help increase the chance that prospects will contact you later. The easier you make it for them, the better.