Brochure Layout Tips

A brochure is your best opportunity to provide your readers with enough information to establish clear communication about products or services.  A brochure can range in size and page count so there is a great deal of flexibility.  However, remember that an effective layout is crucial to ensure that the information or message is effectively communicated and read.  Here are some brochure layout tips.

Decide on the size and brochure style.  Will it be 8.5″x 11″ or 11″x 17″?  How many pages?  Do you want to make it booklet form?  There are many options and you need to look at each one carefully to decide which best suits your particular situation or project.

Make sure you design the layout for the page size you intend to use.  In other words if you designed the brochure for a 6″x9″ format but then used letter sized paper, the end result would be disappointing.  It may seem obvious, but these types of errors happen more often than you might think.  It’s best to give a lot of forethought into the overall design.

Allow for bleed.  If you intend to use graphic elements which will go to the edge of the paper, remember that most printers cannot print all the way to the edge so you typically use over-sized paper and then trim it to size.

Make sure the images you use are high resolution.  Many images on the Internet are about 75 to 90 dpi.  This is sufficient for viewing on a web page.  However, if you cut and pasted this type of image to use on a brochure, it would print poorly.

In general make certain that all pictures and graphics you use are at least of a 300 dpi resolution.  This will ensure that they will print out clearly and add to the overall effectiveness and attractiveness of your brochure.

Choice of fonts can make a huge difference – Times Roman and Helvetica are very popular fonts.  However, experiment with other font styles and allow for creativity to seep into your overall design.  Check out what your competitors might be doing or what fonts are used in brochures you find attractive.  You may find other font styles which greatly enhance the look of your brochure.

A good balance of text and graphics is key to a successful brochure.  Your audience does not simply want to read only text nor can you expect them to get a clear message with only images.  A suitable balance of strong headlines, effective graphics, and clear, precise text is key to getting your message across in the best possible manner.

High Quality Business Flyer Printing

If you would like to promote your business, you can get a company that offers you high quality business flyer printing. This will help you to get flyers that you can use for marketing purposes so that your business can be more successful.

When choosing a company that will give you the flyers there are a few factors you need to consider so that you can get the best. Since there are many companies that offer these services you should read reviews on the companies so that you can be sure you will get the best.

After you have done this, you should come up with the top three companies that you will choose. This will help you make an informed decision when you are choosing the company.

You should then contact the companies that offer the printing services so that you can get to see the services that are offered. You should then choose the company that offers you the best services. The company that you choose should offer you low costs so that you can be able to save money and still get the flyers that you want.

It should also have a good customer support system. This is where all your questions will be answered without a problem. If you cannot find someone who can make the flyers they should be able to make the flyers from scratch so that they can be used effectively.

The company should also be reliable so that you can have all your flyers within the required time frames. This will ensure that you carry out all your marketing on time. They should also be able to print different types of flyers so that you can choose the one that you will want to use for your company.

The company should also have sample of their work so that you can know what you will expect from them. They should also be able to follow all the instruction that you give them so that you can have the end product that you want.

This is where they should come up with the right size that you want. The flyers should also have the right color which incorporates your corporate colors so that your company can be well represented. They should also not have any spelling mistakes as this can cause them to look bad and it can even spoil the image of your company.

They should also be made in the correct font so that they can be easily read. This helps them to carry out their functions effectively. You should first print a few samples and scrutinize them so that you can be sure that it is what you want.

This will ensure that you do not print anything in, mass that will not help you.  When you are conducting business flyer printing, you should endure you use high quality machines so that you can have a good end product. You should also ensure you make enough copies that you will use without any problem.

For all of your online business printing needs, please visit Detroit Print Shop.

Guide to Business Brochure Printing

Business brochure printing is very important when it comes to providing a promotional strategy for your business. The brochures are able to provide information to people in the absence of the marketer.

Well written brochures contain a great wealth of information as far as many of us are concerned. However, in order to have a brochure that will be effective enough to act as marketing tool for your company; it has to be done with the expertise that should be attached to it.

Making these business brochures work for you for the success of your business, you may be required to leave it in the venue where you may have conducted a sales meeting. Drop it in the mail box for your potential customers or better still, issuing it to individuals at the actual point of sale might be more efficient.

It is important to strategize on the information that is supposed to be put in your business brochure. Make the content as informative as possible on the benefits of your products and ensure that it has content that will provide a reminder to the customers for a long time.

Conceptualize on the set up of the brochure, which is whether you purpose to leave it after conducting the actual sales, leave it after direct promotion or use it as an aid to mail marketing. These are very important factors when it comes to deciding the content of the brochures.

Be sure to include the benefits of the products or services that you provide. Make an exclusive emphasis on the focus that you have towards solving the needs of the consumer by the provision of your services. If possible consider having this on the first page of your brochure.

Attractive text and images are what will draw the attention of the readers towards reading this brochure. Make the headlines as eye catching as possible and make the most important aspects of your information appear in highlighted texts and as headlines.

Take it upon you to call your customers to action by including phrases such as order now, call to get your order delivered as you want, see our showrooms and more probably attach a form by which you will evaluate the efficiency of the brochures in the market.

Whether or not you enlist the services of a designer to do the work for you or you do it yourself, make a very interesting design. Be creative enough that the brochure will be very memorable that the people you give them to will not forget for a long time.

Hiring the services of a professional designer might result in better results. As much as this will save you time and trouble, a designer is better positioned to give you more quality work and great ideas when it comes to printing. Do not make the brochure too informative on factors such as price and staff information.

Business brochure printing is an effective way that any firm may use to sell the products and services that they provide in a way that will leave a lasting impact.

For all of your business printing needs, visit Detroit Print Shop.

Advantages of Banner Printing Services

Banner printing services are of great importance with the current trends in the world of commerce. The businesses in this sector have no option but to keep up with these trends if they hope to meet the needs of their consumers.

Banner printing is one of the sure ways that advertisers can use to promote their services. Digital technology on the other hand has been very resourceful when it comes to this sector by assisting in printing the banners with relevant information about products, services and events alike.

Applications and programs that have been designed with relation to banner printing have also added to the efficiency and convenience that is attached to this method of promotion. These programs are able to make use large formats and nice graphics to make the use of these banners more evident.

With the ticking of the clock and the mushrooming efficiency and convenience by which online businesses have been carried out with, these services are also offered online. With the normal aspects of face to face businesses, these online businesses also offer discounts, consultancies and other services depending on the need of the consumer.

Customization of drawings, graphics and writing on these banners has also been made a whole lot easier. In this way, the client is allowed to put the information on the banner in whatever way that they please. Birthday banners are mostly the ones that are done in this way.

Banners are also very weight and can be carried around with ease which adds on to the numerous advantages of banner printing services. They are easily rolled up and easy to carry around if need be.

Vinyl is the most common material that is used in the making of these banners. Vinyl is very durable and volatile not forgetting their very attractive nature. This makes it easy to get the attention of people focused on the banners considering that it is a very cost effective option of advertising compared to its alternatives.

When getting banners for outdoor use, consider a relatively durable option and for this reason, the ink that is used is supposed to be solvent and the vinyl material should be of high quality. If you do not get it produced this way, you might end up being disappointed and having very low quality banners.

Make sure that you enlist the services of a professional to get this work done. Then ensure that they are using quality equipment to deliver your products just to ensure that the quality of the banners is not compromised.

Banner printing is a relatively unique way for use in advertising because of the fore mentioned advantages and if used in the appropriate way it is a sure way of increasing the awareness of the products and services in a company.

Banner printing services are very essential especially when it comes to advertising about conventions, trade shows and other events just to mention a few. This is because they are temporary substitutes for the more permanent and expensive signs.

For all printing services, visit Detroit Print Shop.

Glossy Business Cards – Stand Out From the Crowd

Competition has never been as stiff as it is today in the business world regardless of what field or niche you may be in.  Every little thing you can do to stand out from the rest of the crowd must be done.  One simple way to give yourself an upper hand is by sticking to glossy business cards.

More and more businesses are turning to glossy business cards today, and for obvious reasons.  The number one benefit to delivering cards with a glossy finish is that they stand out.  Handing someone a dull black and white card is begging them to throw the card away.  But if you can deliver a card that has a glossy finish with bright and rich colors, it is going to stand out.

Typical business cards tend to fade after a short period of time and everyone knows the way to purchase business cards is in bulk.  When purchasing cards with a glossy finish, the color is going to maintain its bright appearance much longer.  In addition, the card in itself will last as much as five times longer leaving a professional impression on the recipient.

There are several ways to go about printing glossy business cards.  One way to do so is simply by sticking to glossy paper.  An alternative option is to print the card on a thick 15 to 16 point paper and coat it with a glossy finish.  This will help to protect the ink the card is printed with so that it is more water resistant, sun resistant and can withstand aging.

Whether you are handing out cards in person or sending them through the mail, you want to make an impression immediately.  Even when you put color into regular business cards, it is going to be faded and appear to be rather cheap. Glossy business cards are going to pop and deliver perfect colors and shades.  And if you plan on placing your photo or some kind of colored image onto the card, a business card that is glossy is the only way to go.

Seek out an expert for your business printing needs, seek out Detroit Print Shop.

Soar to the Top with Glossy Postcard Printing

Promoting a business will be the most important aspect when it comes to reaching your goals and succeeding.  It is vital you properly display the company and deliver quality material no matter what form of marketing you opt to go with.  The same holds true with postcards which is precisely why you must go with glossy postcard printing.

The whole point of marketing is to reel in prospects and people who may have never even considered your company.  By delivering a cheap black and white postcard, the end result will be the trash can.  In order to get someone to pick up the phone or send an email wanting to know more, you must wow them.

Using postcards for marketing gives you little room to actually wow the recipient.  By using glossy postcards printing, you can make every inch of the paper pop.  Upon receiving a bright and vibrant postcard in the mail, people are going to be drawn to it just to see what it has to say.  Getting someone to look at it is far more than most companies can say.

Most importantly, glossy postcard printing shows you care.  It is going to cost more to print on glossy paper or have a glossy finish placed on the paper, but it will make up for it in profits.  The fine quality looks professional and makes it appear as if you really have something important to say.  You will be amazed at the end results that come from something as small as a glossy finish.

You can always take the time and effort to create your own glossy postcards.  Just know that you run the risk of reverting back to an unprofessional ad.  By sticking to a professional, you can rest assured the quality will be high, the colors will be alive, and every graphic and letter on the page will jump out at the recipient.

There is no better way to make your marketing material stand out from the rest of the pile than to go with glossy postcards printing.  It delivers in every aspect possible and will have your business soaring ahead of the competition.

For all of your printing services, please call on Detroit Print Shop.

Using Printed Postcards to Promote your Business

One great way to promote your business is to through direct marketing. Direct marketing lets you send out mailers or printed postcards with your business information to your target audience. Using this method is an easy and inexpensive way to get your business information out to a larger audience.

There are many printing companies that can do the job for you.  However, deciding on a printer that can guide you through the entire process with your best interest in mind is key to your success.

One important element to think about when getting printed postcards for your business is appearance.  Sure, black and white is the less expensive choice, but may not always be the most effective.  Black and white does not catch a person’s eye as well as color.  You have a very small window of opportunity – you want the person to immediately draw attention to your postcard.

That said, black and white can still be effective choice when done right.  And it can also be a good choice for those on a limited marketing budget.  Again, the printing company should have a very good feel for what is best for the situation.

Using printed postcards as direct mailing for your business is done in a couple of different ways. One way is to simply send out postcards to customers who have displayed loyalty to your business. This method works well to alert them to special sales or discounts.  Another method is sending out direct mailing to bring back customers that have not used your business for some time.

Direct mailing is a highly effective way to drum up business. Your postcard can give information about your business or include a coupon or discount code, to entice new customers to your door.

The use of printed postcards to help your business is a definitely a good one. Many businesses use this method with success. People who receive your postcards are often appreciative of learning about new businesses they can use, especially if it includes incentives like coupons or discounts.

Printed Business Cards – Key to a Polished Reputation

Attaining a great reputation is what every successful business wants to achieve.  One of the best ways to get your business known by the public is through reputation.  Having high quality, sharply designed printed business cardsis one proven way to begin achieving that reputation.  The idea of printed business cards might seem like an old fashioned idea in the high tech world we live in.  However high quality, professionally printed business cards go a long way in making a lasting impression.  And they will show your customers your dedication to traditional business values.

Using high quality and professionally printed business cards creates great recognition especially if you go the extra mile and have an eye catching logo created just for you.  A unique, well designed logo added to your business card will tell people exactly what you are about.  Great logos will be remembered long after the phone call has ended or the computer has been shut down.  Professionally printed business cards, that have been passed around will remain a constant reminder of you, your business and what you stand for.

Over the years, the use of high quality printed business cards has always been seen as a high class action by those professionals who wish to promote themselves and the businesses that they value.  Members of the professional world appreciate the efforts of those who would put themselves out there in such a manner.  Taking the time to trade business cards and pass them on in a refined and educated “word of mouth” type of advertising is the mark of a professional business person.  They also give your business associates an opportunity to show others about your goals and services.

And here’s the best part.  Professionally printed business cards are very inexpensive giving you the ability to get your services in front of the public without spending a fortune in advertising.  Great professional print shops such as the one found at Detroit Print Shop can and will treat all of your printing needs with respect and artistic evaluation.  Their professional talents will help to fulfill your desires for your businesses growth and financial development.

Flyer Printing – Simple Flyer Printing Tips

Whether you are promoting a business, looking for a lost dog, or trying to sell a car, the whole intention of posting flyers is to grab the attention of those who walk by.  Therefore, it is of utmost importance the message gets delivered properly.  With simple and efficient flyer printing tips, you can capture people’s attention.

First and foremost, make sure to print in full color.  Black and white flyers are dull and will fade away regardless of what it is posted on.  You want people to know what is on flyer is important to you.  Color shows value and meaning and essentially displays the fact that you cared enough to spend a little more money.  And while it is a little more money, it will all be worth it at the end of the day.

In addition to splurging for color, take your flyer printing to the next level and print on glossy paper.  Color is nice, but glossy will take it a step further and truly show the professional side.  This is essential if you are promoting a business to stand out from the rest of the competitors.  But as mentioned above, regardless of what the message is you want to show that it means a lot to you.

The final tip for printing flyers is to print in bulk.  This of course does depend on what exactly you are looking to do with the flyers and what message you are looking to get across.  But just know you can save a great deal of money when printing bulk orders.  If you will be needing a certain amount spread throughout the course of a month, or even a year, order them all at once and watch how much you end up saving.

There is much more to flyer printing than many even think about.  The key is to consider how much the message means to you and what you are willing to do to capture people’s attention.  From there, apply the tips listed above as necessary.

Brochure Printing – 3 Top Questions to Ask Yourself

Brochure printing can be used for a wide array of aspects in life.  And regardless of what you will be using the brochures for, it is important the quality comes out professionally.  In order to do just that, here are a few questions you will want to ask yourself prior to printing.

1. What is the objective?

It is always important you know what your main intentions and the overall objective is with the brochure.  What exactly are you looking to communicate and what does the look need to be in order to accomplish this?  Figure out the message and this will help you determine the overall design and approach to take.

2. Who is the target market?

Make sure the message you are trying to get across is appealing to the group you are targeting.  There is no point in shooting for the stars and creating something that will appeal to anyone and everyone.  All this will do is drastically cut down your chances for generating interest.  Instead, focus on a particular niche or group of people and center everything you do for that group.

3. What graphics will be used?

The final question you have to ask yourself is what direction to take the graphics and design.  The great thing about brochures is that it opens up room for creativity and imagination.  Because of this, you want your brochure printing to display vibrant photographs, illustrations, graphs and colors.  While content is necessary, it is vital you stay away from thousands of words.  Interchange intellectual content with intriguing visuals.  This is sure to lure in those who receive the brochure.

There are a number of questions you want to ask yourself prior to the final brochure printing.  So long as you consider every element of the brochure and take each decision seriously, you will have no problem with the end results.

Creating Effective Business Brochures

Business brochures can be a great way to let your potential clients know about the products and services that you offer, as well as your company.  If you do a good job in creating the brochures, they can even bring in new business from people that weren't previously familiar with your offerings. However, there is no point in printing business brochures if you don’t take the time and effort to design them properly and think out what should and shouldn't be included.

Before creating your business brochures you need to define your target audience because this will help you plan out how you are going to distribute them. You might want to give them out to potential new customers, or you might just want to introduce your current customers to new products and/or services that your company is offering.

Different purposes will require different brochures, so make sure it is clear what you plan to do with them before you have them designed and printed.

Once you know what use you are going to use your business brochure for, you can start thinking of what information you need to include. You obviously want to have contact information for your company included regardless of the use of the brochure.

If you are trying to get new customers, you might want to include a brief description of the company and its products and/or services, as well as the history of the company. You want to make it clear what you have to offer them and why it would make sense for them to take advantage of your services. Client testimonials can be useful in gaining their trust.

Make sure you include information that is helpful and not just a lot of filler. You will want to make it interesting to read so that it will keep the attention of the reader.

Business brochures should be well designed so that they are easy to read. Make use of blank space. Be sure to keep the paragraphs short and include graphics and pictures to illustrate your points and to break up the text a bit.

Headings and a table of contents can make it easy for people to find just the information that they are most interested in so they don’t have to search through the whole brochure if they do not want to. You should also keep the design similar to your other marketing materials, using similar colors, fonts, and the company logo, so that your overall materials have a professional branded look.

There are a number of computer programs that you can use in order to help you design your own brochures. However, if you think this is a bit more than you can handle you can hire a company to do it for you. It is important that you have them professionally printed so that they are of high quality.

Combining the convenience of online printing with the quality and service provided at is a win-win for your business. Visit our website to learn more about business brochures and the other printing options available at the Nation’s #1 Online Print Solution.

Using Business Cards As a Powerful Marketing Tool

Whenever any company or business puts themselves out in the public sphere, there is a good deal of planning and preparation that goes into making certain that the image that is portrayed is carefully managed.

One of the simplest tools used is the business cards. Almost all businesses have a card that is used to remind clients and potential customers of their basic services, as well as contact information. While this may seem like a simple process, there is actually quite a bit of thought that goes into creating a good business card.

Your business card should definitely include a few standard items. At the minimum, you should always print your company name, address, and contact information. This may include just a phone number, but could also incorporate email, fax number and even your website, if those are all viable contact options. If they will need to contact a specific person, include that on the business cards as well. This is especially helpful for those who receive a commission or otherwise work with clients on an individual basis.

After the basics, you will probably want to print the logo of the company on the cards. This can do a great deal for brand recognition and cohesiveness. Your logo should be large enough to be easily discerned, but should not take over the rest of the area. If it was originally designed for full sized display, it might be advisable to modify it slightly for a more appealing look on the business card format. The logos should maintain the same basic features, but smaller details can be left out to make the logo appear cleaner on the tiny card.

Once you have determined exactly what information to include, you will be focusing on the design of your business cards. This should reflect the look and feel of your company. If you offer high brow products and services, clean lines and fancy fonts are appropriate. For those that promote a high energy environment in their company, use your card to verify that. Bold fonts and liberal use of color could be suitable. If you want to denote efficiency, maintain a white background and very basic fonts with only applicable information. As you can see, there are numerous ways to get the feel that you are after in the design process. These are just a few examples.

Designing business cards is a basic service provided by almost all graphics and printing companies. You can, however, do the design in house and save on that cost. It is fairly simple to start from scratch in a graphics program. You can also make use of templates to make it even easier. Once you are ready to print, however, it’s generally best to go to the experts. They can quickly turn your design into a stack of ready to use cards. Trimming and boxing is part of the standard processing package. The best prices are found when you order a bulk amount, so keep that in mind.

Business cards can seem to be fairly straightforward. While it’s true that it is hard to get them completely wrong, you can have much better success using them for marketing purposes when they are more carefully designed.

Combining the convenience of online printing with the quality and service provided is a win-win for your business. Visit our website to learn more about the business cards and other printing options available at the Nation’s #1 Online Print Solution.

Expand Your Target Market with Brochures

Printed material can sometimes have a life long after it leaves your local area.  A lot of businesses stay local because of their lack of communication with people and places outside of their local area. But staying local also means that your business isn’t taking advantage of the expanded customer base available outside your primary area.

Most businesses want to expand their customer base, but are not sure how to do so. The Detroit Print Shop offers several tools to help every business, regardless of their size, advertise more effectively. Brochures are one such tool and should be used liberally. There is so much potential in a little pamphlet about your services and products. With the right images, a great slogan, an eye-catching logo, and the right description, a single brochure run could make a significant difference to your bottom line.

Brochures allow you to get your business out of the box so to speak, or the building, or the neighborhood, and reach people outside your traditional borders. Visitors who stop in may want a brochure for a souvenir, or may know of a friend who needs just what you have, or they may want to carry a reminder of what you have for future reference.

They can take your business material to people they know and a single brochure can often travel through many hands. Detroit Print Shop has what you need to make this type of advertising tool work for you. You can create something unique for your business, something that will speak the heart of your company in print.

Advertising Your Business with Postcards

Direct mailings with postcards can result in a steady influx of new customers.  Small business owners in particular are always seeking inexpensive, effective ways to promote their business. Often, after trying a variety of methods, they find that the most consistently successful method is bulk mailing of postcards.

Postcards are a great visual means of reaching your target audience, and with the proper combination of images, they can be quite eye-catching and memorable. You will find that your clients or customers really appreciate getting information from your business in an easy-to-read format, rather than enclosed in an often-overlooked envelope. Some business owners have discovered that customers have saved their postcards because of the great visual images included on the front.

Should you choose to try a postcard mail-out to promote your business, consider using a mailing list of loyal customers, as well as those that have expressed an interest in your business. Often, it’s a good idea to include a coupon or discount code on the postcard, as a means of tracking just how many people pay close attention to and respond to the mailings.

You might actually find that you are surprised by the high response rate, and decide to continue to use this form of advertising as part of your ongoing marketing efforts.

What Can Brochures Do For You?

Their quality printing can reflect positively on your business, for starters any good business knows that it takes some degree of advertising to ensure success. Sometimes word of mouth is enough, but usually it’s going to take more effort than that. Incorporating printed materials such as brochures about your products and/or services will help enhance your corporate image.

Detroit Print Shop is equipped to help your advertisements do what they are designed to do: increase your business. They offer online ordering and make it easy for you to select the exact look of your advertising materials. Here are a few key ideas to ensure effective brochures that will serve their purpose.

Consider the look and feel of your brochures carefully. They need to grab the attention of the present customers, as well as future customers. They should be colorful because this encourages someone to actually pick one up and glance through it.

To get past a glance, come up with a fun slogan that will have them reading deeper to see what your business is all about. A picture can say a thousand words, so include some good images of your products and/or services.

Be sure your content is offered in the right size; allow for the content to fit without being crammed and without excess space.

Using Brochures to Aim for Success

Quality brochures can make a good impression on potential customers.  It is important for any successful business to share information about what they have to offer to their customers. There are several different methods for getting that information out to the public.  Brochures are a great way for a business to advertise their products or services and connect with their potential customer base.

Brochures can contain enough text that you can generate curiosity about what you have to offer — with effective copywriting, you can share a wealth of information in only a few words.

Detroit Print Shop has many options to help you decide how best to reach the public.

Brochures are an important tool in the world of advertising. Besides getting word out on general business issues, you can also use these for special events, sales, or other various projects that your customers (or potential customers) need to be aware of.

Informational or promotional materials can be placed at other complementary businesses as well as in mail boxes, through standard direct mailing setups with the Post Office. Because direct marketing can be so effective, these brochures often pay for themselves because not only will they help to generate sales, but they will increase your customer base, increasing the amount you make in the future on sales, special promotions, holiday events, etc.

Getting your marketing material in the consumer’s hands through brochures and other methods could influence their decision to purchase your products or take advantage of your services over your competitors’.

Brochures as Effective Advertising

Get your business noticed by potential customers.  Every business is looking to increase their existing customer base, and one way to do that is to include brochures within your marketing strategy.

Brochures aren’t just for handing out a trade shows, networking events, or at meetings with potential clients. They can also be used to inform customers of complimentary businesses about your services.

Many Detroit restaurants have a display stand near their entrance that includes brochures and other marketing materials for a variety of companies. Including a full-color, attractive brochure printed by DetroitPrintShop.com will increase your chances of being noticed by potential customers as they enter or leave the restaurant.

Another place to distribute brochures is complimentary businesses that involve customers waiting for services. If you are an aesthetic salon, for example, having brochures available at nearby hairstylists, tanning salons, or boutique shops can be a great way to catch the attention of your customer demographic.

An automotive supply store might arrange to have a brochure display available at a tire shop or detailing service, where customers are waiting for their cars to be serviced.

Some of the most effective marketing takes place when businesses think outside the box, and find new ways to use existing marketing tools to attract new customers, and remind existing customers of their business and offers.

Integrate Brochures and your Online Presence

When printing marketing materials, don’t forget to include online contact information.

Sometimes in the frenzy of trying to design a brochure or other marketing materials, key information is left out, which can result in missed opportunities with some potential customers.

Because online research and social networking are becoming more and more a part of the consumer buying cycle, it’s vital that you are available online. But once you’ve built a website, and created some profiles on popular networking sites like Facebook and Twitter, it’s important to let your “offline” contacts know they can also find you online.

A great way to do this is to include online contact information on marketing materials like brochures. This contact info will vary depending on how you’ve chosen to market online, as well as how your target customer uses the internet.

In general, though, including the following is a great start:

1. Website URL and Contact Email
2. Blog URL (if different from main website)
3. Twitter Account Name
4. Facebook Info (could be a profile, a business page, or a group)
5. Signup page for online / email newsletter (if not easily accessible from website or blog)

Integrating your online marketing efforts with those you’re using offline will ensure that you get the most out of every marketing dollar.

Business Cards: Your Tickets to Success

Don’t let your business cards just sit in their shiny case.

There is nothing more convenient when it comes to advertising than business cards. They are small, about the size of a credit card, and fit right into the wallet. Though small, they can be a very persuasive advertising tool. Many people will pick one up if they see them, and chances are they will slide a card into their pocket or wallet. You can easily slip a card in with a purchase or leave them in various other businesses such as restaurants.

Business cards are tickets to success. Do not leave your successes to chance. Be intentional about telling people who you are and what you do. Visit the Detroit Print Shop online for ideas and easy ordering.

Design your business cards with your customers in mind. Why do they come to your business? What is it you offer that they want or need? These are things you should consider when you are making decisions about what you want your cards to say and what you want them to look like.

Find a way to integrate both an image and the necessary contact information that a customer needs. Your card should be a tool in the hand of the customer, like their calling card, and a link between you and them.

The Right Decision When it Comes to Printing

Being frugal is a key element today with the high cost of living, but sometimes cutting corners in the wrong area can deliver the wrong message, regardless of the savings.

A good example is printing. With the ease of computer use and the inexpensive color printers more people are printing their own business cards, invitations and flyers. But the downside is the quality can almost never compare to that provided by your professional printing company.

The same advances in printing techniques and inks allow your professional to reduce cost, increase efficiency and deliver a high quality product in just days.

Knowing how to put together the best combination of paper stock, letter fonts, colors and design is the forte of printing professional. The result is a quality product that presents the impression you want with your friends, business, and clients.

Post Cards: Say it Simply

Communication that can go both ways.

What have you done lately to keep in touch with your customer base?

What methods do you use to inform customers of sales and promotions?

How do you attract new customers to your company?

What are you putting in their line of vision to draw them to you?

Consider having the Detroit Print Shop print you up some helpful post cards that are geared to bring in the business. For a minimum price, you can have simple, but effective cards printed and mail them for less than fifty cents. Mail one to past customers to announce sales and to attract new customers.

The way to attract new customers is with very effective post cards. This means a lot needs to be said in a little space, say it simply. It is possible to say it all, if you do it creatively.

Creativity is the key because you do not want your card thrown away with the junk mail. You need a great image on the front that encourages curiosity and enough words to get your point across. Let the Detroit Print Shop team help you decide what will be the most persuasive. They know the better your advertising scheme is the more printing you will need done.

Offering promotional mail is a benefit to those customers who are faithful to come to you when they have a need of what you have to offer.

Communication is a two-way street. You can also include business reply postcards with other marketing materials, such as inside brochures, or tradeshow flyers, to help increase the chance that prospects will contact you later. The easier you make it for them, the better.