4 Tips for Promotional Printing

How you go about promoting a business can determine the kind of success you will achieve. Most niches are extremely competitive today therefore, it’s very important to separate yourself from the crowd. Promotional printing do this, but it is vital you understand most of the details. Therefore, here are four tips to take into consideration to use promotional printing without breaking the bank.

First and foremost, you must have an aesthetic design that captures viewer attention. Regardless of whether it is abrochure, postcard, or something online, the design needs to be visually appealing. Using bright colors that stand out with graphics that are well balanced and intriguing will make a world of a difference.

Next, focus on the text that is within the promotional print. Graphics will visually appeal to people, but content will make a sale. It is vital you are short and to the point. Your goal is to get people to go to your web site, give your company a call, or do something to find out more information – a call to action. Give people just enough information to where they will want to find out more about your business.

Promotional printing can quickly become expensive if you are not careful. There are numerous aspects that must be taken into consideration when it comes to determining a final price for the print job. Everything from the size of the order, to the amount of color used, all affect the overall price.

Something else that you must consider is the paper quality. Think about how many copies you will be printing. If it is a reasonable, go with a better quality paper as this will bode well with the recipient. It shows that you really care about the product or company you are promoting. But if you need to print thousands of copies, this can quickly affect the overall price of the project.

This brings us to the last tip for cost effective and efficient promotional printing; print in bulk when possible. When printing through a professional company you will find most offer significant discounts for bulk orders. In the long run it can save you a great deal of money to pay upfront for a large order of promotional print.

Flyer Layout Tips

For an attractive and effective flyer, good design is a prerequisite – a good choice of colors, fonts, and graphic elements are essential.  However, it is the layout that ties everything together and allows you to effectively communicate the message.   Here are some simple flyer layout tips.

Determine the best size of your flyer. The overall flyer design depends on how much information you would like to communicate.  Although a flyer typically has a page size of 4”x9”, it can range from a single page, single sided to tri folded, double sided layout.  It is important to decide how many graphic elements you intend to use along with text information, coupons, replies, notes, etc.

For each page, you should try to make it as easy as possible for the reader to view and understand the information.  Use a strong headline at the top of the page followed by a graphic element in the middle.  If this page has contact information, make the text size larger than other text information on that page.

Readers typically scan flyers, therefore make sure “white space” is plentiful.  Keep your paragraphs short and the sentences crisp.  Break up longer text with pictures or graphics.

Do not overuse font styles.  You should limit the font styles to no more than two.  You can bold or italicize fonts to emphasize certain points.   However it has been shown that if you use more than two different font styles, the piece becomes more difficult to read and could be judged as unattractive.

Keep your flyer simple.  Make efficient use of text and eliminate unnecessary wording.  If you need to use more space, consider adding attractive graphic elements.   Again good use of images or graphic elements can often tell your story much more effectively than a extraneous words.

An effective flyer layout should contain three 3 key elements:

Get Attention. A strong headline or graphic is usually the best way to do this.

Create Desire. Make the person reading this want to read or review it.  You want the people to be interested in the information and promote a desire to take action.

Call to Action. You want the person to take action after he/she reads the flyer.

In summary, an effective flyer layout is essential to making best use of space, graphics and text.  Make sure you follow the guideline of grabbing the attention of the reader, create desire to take action, and promote a call to action.  If you follow these simple tips, you will be well on your way to designing a successful flyer.

For all of your flyer and business printing needs, please visit Detroit Print Shop.

Postcard Layout Tips

A postcard can be a very effective means of advertising or communicating with people if done correctly.  You have limited space to get your message across so here are some tips to keep in mind to achieve best results.

You can add only a minimal amount of information on the side you address to the recipient.  Therefore, in order to emphasize to the recipient who the card is from, it is best to utilize strong graphics, rather than text.

Postcards can range in size but the average is 4”x6”.  In order to best communicate your message, a strong headline is advisable along with graphics or images.

You  simply do not have the room to include much in the way of text so don’t plan to “tell a story”.  Instead make use of the space to send clear headlines, using effective graphics.

Also consider colored paper stock.  Depending on the graphics or photos you plan to use, colored paper stock can add impact and readability to your postcard.

Focus on the mailing list.  Make certain that the people you plan to send the postcards to will have an interest in them.  Try to cater the message and design directly to your audience.

The goal is to make the postcard look like it is coming from a friend rather than an impersonal company.  This will tend to get better results.  Your audience will most likely read the postcards rather than throw them away as junk mail.  Consider using handwriting style fonts and other personal touches.

Perhaps the side which contains their address can be structured to look more like a personal postcard.

Avoid making a sales pitch.  You simply don’t have enough space to tell everything you want to say about your product, service, or message.  Focus on one major objective for the postcard and make certain it properly communicates that message.

And finally, get to the point quickly.  Not only are you limited in the amount of space available but people will only spend a short amount of time reading the postcard.  Make sure your message is very clear and to the point.  A strong call to action will make your postcards much more effective.