When printing marketing materials, don’t forget to include online contact information.
Sometimes in the frenzy of trying to design a brochure or other marketing materials, key information is left out, which can result in missed opportunities with some potential customers.
Because online research and social networking are becoming more and more a part of the consumer buying cycle, it’s vital that you are available online. But once you’ve built a website, and created some profiles on popular networking sites like Facebook and Twitter, it’s important to let your “offline” contacts know they can also find you online.
A great way to do this is to include online contact information on marketing materials like brochures. This contact info will vary depending on how you’ve chosen to market online, as well as how your target customer uses the internet.
In general, though, including the following is a great start:
- Website URL and Contact Email
- Blog URL (if different from main website)
- Twitter Account Name
- Facebook Info (could be a profile, a business page, or a group)
- Signup page for online / email newsletter (if not easily accessible from website or blog)
Integrating your online marketing efforts with those you’re using offline will ensure that you get the most out of every marketing dollar.
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